BetIntel.ai, the decision-intelligence and AI analytics platform built specifically for the iGaming industry, is pleased to announce that Gamblr.io has officially gone live on its AI-driven analytics and decision-making stack. The deployment marks a significant step forward in how Gamblr.io’s teams access data, uncover insights, and take immediate action without relying on technical expertise or complex reporting workflows.
With BetIntel.ai, Gamblr.io can now analyse performance, detect trends, and make data-driven decisions in seconds using natural language. Whether reviewing acquisition performance, understanding player behaviour, assessing campaign impact, or monitoring sportsbook activity, the platform reshapes operational decision-making into a fast, intuitive, and fully self-service experience.
Speaking about the impact of the rollout, the Gamblr.io team highlighted how transformational the shift has been:
“Betintel.ai has transformed how we make decisions across our sportsbook and casino operations. What previously required technical expertise and complex reporting can now be done in minutes through natural language. Our team can explore data, uncover insights, and act immediately without relying on analysts and long-wait times. The platform gives us confidence, speed, and clarity at every decision point.”
Building on this, Fred Wise, Head of Acquisition at Gamblr.io, emphasised the operational benefits:
“BetIntel.ai gives us the agility we were missing. Our teams can now spot issues, identify opportunities, and act instantly—something that simply wasn’t possible before. It’s become a core part of how we operate day to day.”
This launch reflects BetIntel.ai’s broader mission to provide secure, enterprise-grade AI intelligence that runs directly on the operator’s own infrastructure, ensuring all sensitive data remains within their environment while eliminating the risks associated with third-party data extraction.
Commenting on the partnership, Justin G. Farrugia, CEO of BetIntel.ai, noted:
“The future of iGaming belongs to operators who can understand and act on their data instantly. Gamblr.io is already demonstrating what that future looks like, and we’re excited to be part of their journey.”
About BetIntel.ai
BetIntel.ai is the only Decision Intelligence Platform built specifically for the iGaming industry, providing natural-language analytics, real-time decision agents, advanced reporting, and governance-ready AI workflows. Unlike typical SaaS platforms, BetIntel.ai operates directly on the operator’s existing infrastructure, ensuring full data sovereignty and zero data egress.
Learn more at www.betintel.ai.
About Gamblr.io
Gamblr.io is an online sportsbook and casino focused on delivering fast, engaging, and data-driven entertainment experiences across global markets. The company prioritises agility, transparency, and personalised player engagement.


